Keynesian Economics Is A Failure

Keynesian exuberance for the powers of stimulating demand or the ‘consumer’ has been in vogue since the 1930s. It is sheer nonsense which is taught in every school across the globe. Keynesian economics is little more than intellectual pablum used by those in power or by a technocratic and largely illiterate elite to increase their power; enhance government; print money and otherwise destroy normal economic relationships. Keynes’ theory, so believed by professors is in practice a disaster.

Keynes was a left wing wall flower and a member of the deranged Bloomsbury group of inter-World War British pacifists. He was an arrogant theorist who truly believed in the magical elixir of large government and in the technocratic dream of controlling billions of personal, business and economic decisions, to programmatically construct a perfect world order. Keynes gave intellect and jargon filled cover and rationale to politicians and demagogues who would cite his book, ‘The General Theory of Employment, Interest and Money’, to justify state interventionism.

According to this theory which has failed in practice every time it has been tried, governments can stimulate an economy through granting consumers, workers and businesses sums of borrowed money. This is termed a ‘stimulus’. This debt or current deficit financing stimulus, is then paid back or retired, when the economy strengthened by consumer spending and business investment, produces a surplus of tax revenues. The stimulus is needed, so argued Keynes, to overcome business cycles, downturns and unexpected events which would decrease jobs, increase unemployment and impact state revenues. By macro and micro-managing economic and production processes, the state, so thought Keynes, would avoid cyclical variations and ensure that the lowest level of unemployment could be maintained. Government power was thus indispensable to full employment and income equality.

There are many problems with such a counter-rational plan to economic management. None of Keynes’ core assumptions make sense when they are analysed either separately or together. Business cycles have historically been caused by governments, and they are usually a response to government policies to increase the size of the state through trade barriers, higher taxation, more spending, more regulation and programs of fear and compliance. The Great Depression, the 70s Stagflation and the current financial crisis are all obvious examples of this fact. Government causing economic malaise would appear to mean that government programs are not the solutions required to either get out of an economic downturn, nor to prevent future derailments from taking place.

The main impact of Keynesian economic stimuli is to increase debt; raise future tax rates and distort the normal functionings of economic markets and personal and corporate decision making. Governments choose winners and confirm losers. The winners will include companies which get bailed out, those receiving welfare, unions and others having their jobs protected, those receiving redistributed incomes and those paid off for political support. The losers invariably include firms both domestic and international who want fair and free trade; higher income families; small businesses who are classified under high income categories; future generations who must pay off the debt; and consumers who pay a higher costs for all products and services.

Under Keynesian philosophy, government and technocrats assume the role of God. Given the poverty of God heads throughout history, this is probably not a noble supposition to support.

Brian Reidl from Heritage Institute wrong an excellent article recently on the fallacy that government spending, or what is termed Keynesian deficit spending, run by God-heads, is beneficial (see Reidl In this article he makes the following important points about demand-side management and the Keynesian fetish for economic control.

“Government cannot create new purchasing power out of thin air. If Congress funds new spending with taxes, it is simply redistributing existing income. If Congress instead borrows the money from domestic investors, those investors will have that much less to invest or to spend in the private economy. If Congress borrows the money from foreigners, the balance of payments will adjust by equally reducing net exports, leaving GDP unchanged. Every dollar Congress spends must first come from somewhere else.

This does not mean that government spending has no economic impact at all. Government spending often alters the consumption of total demand, such as increasing consumption at the expense of investment.”

When stimulus packages are created the money has to come from someone via taxes, or be printed. Both are net negatives to the economy. Economic growth only results from producing more goods and services (not from redistributing existing income), and that requires productivity growth and growth in the labor supply as productivity not only increases wealth but also wages and wage opportunities.

Historically of course government spending has reduced productivity and long-term economic growth due to some obvious reasons. As government spends more it raises taxes which reduces profits, productivity and wage and job creation. As government incurs more debt through stimulus and demand side packages it reduces the incentive to produce and displaces money by removing the more productive private sector from the economic equation and replacing it with a far less effective state dollar, taxed or printed on government printing press. The inefficiency of government policy in health, housing, education, and general industry are obvious creating huge costs which must be borne by ordinary taxpayers – ineffective solutions at a higher price one can say.

And as Reidl sources and proves:
“Mountains of academic studies show how government expansions reduce economic growth:
1.Public Finance Review reported that “higher total government expenditure, no matter how financed, is associated with a lower growth rate of real per capita gross state product.”
2.The Quarterly Journal of Economics reported that “the ratio of real government consumption expenditure to real GDP had a negative association with growth and investment,” and “growth is inversely related to the share of government consumption in GDP, but insignificantly related to the share of public investment.”
3.A Journal of Macroeconomics study discovered that “the coefficient of the additive terms of the government-size variable indicates that a 1% increase in government size decreases the rate of economic growth by 0.143%.”
4.Public Choice reported that “a one percent increase in government spending as a percent of GDP (from, say, 30 to 31%) would raise the unemployment rate by approximately .36 of one percent (from, say, 8 to 8.36 percent).”

It is obvious that Keynesian economics and demand management are tools for fools. Wealth, a better society, a cleaner world, a higher level of development is not coerced by government. It only occurs when free people operating in free markets are allowed to interact and determine the price and supply of various goods and services. Government involvement ensures the opposite and is a theory mired in cultish theological absurdity.

Convenient Banking Solutions By Asb Fast Net Services

ASB (Auckland Savings Bank)bank was started in 1847. Operational in New Zealand, it is one of the biggest banks, with branches throughout the nation. To offere convenient banking solutions, it established its Internet Banking Services (IBS) to offer following solutions to its retail and commercial customers.

Providing valuable information
Easy E- banking services
Apply for any product online
Secure Online transaction facility
Check balances and statements
Transfer funds and make bill payments

It also provides credit card authorization for e-merchants. The bank operates in a very secure platform. Any body can visit the bank’s official website and find valuable information there.
ASB fastnet was launched in in April 1996.

The Online Services offered by ASB Online banking are:-

ASB Card Pay:-
It is a real-time credit card payment facility used for business purposes where products are sold via internet by mail order or through a call center. Customers details are captured and are transmitted to the bank. After authorization, the fund is credited to customer”ýýs bank account.

Payment Express:- It is a Visa and MasterCard certified solution used in electronic payments from multiple access points.

Support:- Provides support and assistance in protecting your account against fraudulent acts and protect confidential information. Also ensures 24-hours a day, seven days a week helpdesk support and back-up services.
Paystation services:-It is a Paymark Certified Solutions Provider that specializes in making easy payment processing and lowering the technology entry level and cost. It supports Internet credit card payment facilities provided by New Zealand banks – ANZ, ASB, Bank of New Zealand, Kiwi bank, The National Bank and Westpac.

Voice mail service:-The bank is currently using a computer telephony integration (CTI) plug-in that delivers voice mail to an e-mail inbox, and integrates calendar and directory functions.
Mobile commerce services:-Customers can securely pay for goods and services from their bank account using their mobile phone.

VISA business card of ASB:- It is useful in paying for business purchases and expenses.

Business saver:-It is an online business deposit account used for GST, provisional tax and other business expenses.
Stream line account:- Online monitoring of accounts. Only you have to ‘register in “Statement Stopper’ in FastNet Classic.
Fast saver:-Fast Saver is the phone and internet, high interest savings account.

Dynamics Gp Partner Newsflash: Tax Tables Update Service Overview

Microsoft Dynamics GP, formerly known as Great Plains Dynamics and eEnterprise US Payroll module requires periodic payroll tax rates update. For large number of employees in your organization, especially when you have locations in multiple US states, you probably want to do quarterly tax update. If you are current with Microsoft Business Solutions annual support plan, you have access to Payroll Tax update utilities through your GP Customer Source. If you are no longer enrolled in annual support plan, you should check with your current Dynamics GP VAR if your current Great Plains version is still supported and you could receive Tax Updates from your GP Reseller. In this small publication we would like to give you the idea on limited payroll tax update service for old versions of Great Plains Dynamics GP:

1. Payroll Tax Rate Tables in Dynamics database. Tax rates are stored in system database of Great Plains, which is Dynamics. So, updates is done only once on the system level, and it should take effect immediately for all your companies

2. Limitations of Tax Update for old versions. GP versions 8.0, 7.5, 7.0, 6.0, 5.5, 5.0, 4.0 and earlier are no longer supported by Microsoft and Payroll Tax update download is not available for these versions. However, you should expect that some of the States changed their Tax calculation formulae and it is not possible to use old formulas, incorporated in Dynamics.DIC business rules logic. At this time we are aware about Missouri, so if your employees are there, please consider reenrolling to MBS support plan and upgrade your Dynamics GP to supported version 10.0 or 9.0. The other option would be to request GP Dexterity custom programming to update Tax Calculation formula in your old Great Plains version

3. Tax Rates Update Technology. We do understand your situation and we copy current tax rates to custom table and then from there we update your outdated tax tables in Dynamics database. This procedure typically requires four hours of Great Plains Technical Consultant time

4. Tax Update for Pervasive SQL and Ctree databases. This update requires some help from your IT department. Our preferred method is to use Microsoft SQL Server 2000 Enterprise Manager, create Linked Server to your Pervasive SQL or Ctree database, and update tax tables through heterogeneous SQL Update statement. If this is your case, please budget eight hours for the procedure. A bit more exotic case is when you host your Great Plains in Mac Faircom Server (Ctree)

IRS Debt Solutions – 3 Top Tax Solutions That Could Help You Tremendously Today

When it comes to IRS debt solutions, not all are created equal. Quite often it’s a matter of getting a solid balance between your circumstances, and a tax solution that maximizes all benefits available to you. Getting this balance is never easy without professional help, and in this article, I am going to outline 3 of the best options available, as well as the number one source for finding expert help.

In no particular order, here are the three most widely used IRS debt solutions:

1) Monthly Repayment Plan
This option will not fit most people’s circumstance, but when it does it can do wonders for your wallet. It works by allowing you to manage your outstanding tax balance through a series of monthly payments. These payments are arranged through negotiations with the IRS, and you get a fair amount of input into the setting of the amount to be repaid each month.

2) Offer In Compromise
An offer in compromise allows you to make an offer to pay off a portion of the total debt, thereby eliminating the total debt. This option requires a lot of skill in the approach, as the IRS won’t agree to this arrangement if it feels it can justify the cost of pursuing the debt in full. Needless to say, when this setup is accomplished, it can be do wonders for your cash flow.

3) A Declaration Of Uncollectable Debt
This option can totally wipe out any debt that you owe to the IRS, and works by getting them to declare your balance outstanding as uncollectable. As you can imagine, this option comes with a complex application process, and a requirement that you make a ‘strong’ case.

All three options outlined above are sound, but success with any of them will depend heavily on how good the tax specialist is that you hire. And to find a tax specialist, there is no greater source than the internet. There are dozens of experts online that can consult with you and work out the best approach to take in applying any of the above IRS debt solutions. Many even offer free consultations, so use this to your advantage to get all your questions and concerns addressed.

I really don’t know the extent of your tax problems, but this much I am sure about: as long as you find a decent tax professional online and they use any of the above solutions in dealing with the IRS, your tax problems will virtually disappear.

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Estate Tax Solutions – When Should I Review My Inheritance Tax Situation?

If you believe your family would have to pay an Estate Tax bill then it is worthwhile reviewing the situation as soon as possible. You may not need to act immediately but at least you would be aware of the most tax efficient methods of saving money. For example you should begin using your annual and gift allowances where possible because you can only carry forward one year’s annual allowance; all others would be lost.There are various issues to consider when reviewing your overall estate and establishing how much you would currently owe and how much you could potentially reduce this to.

Simple solutions would be to either take out life insurance to cover the potential bill or give away most of your money, then live for 7 years before the money is considered completely outside your estate. These options are rarely chosen because an inheritance tax strategy would be far more effective in reducing the bill with less negative consequences.Many people would rather not pay for life insurance for the rest of their life, especially if they live to be 110 years old. Rarely do people want to give all of their money away in case they need to access it in the future.

An Inheritance Tax solution can offer different levels of access to income and capital depending on your circumstances. Many solutions need to run for 7 years before they fulfil their goals but an immediate saving can be made in the event of passing away within the first 7 years through the use of a Discounted Gift trust and through taper relief. Some advisers offer solutions using Business Property relief which can place the money outside your estate after just 2 years, but there are various considerations which must be understood before following this strategy.

Usually a combination of different Trust structures can offer the most effective and flexible solution to the client’s objectives.The type of solution will also depend on how the money is held, for example whether it is in property, cash or invested assets. Many people believe it is possible to gift a family home to a beneficiary’s estate but continue to live there. Due to recent changes this process is known as a ‘gift with reservation of benefit’ and HMRC will most likely still class the property as part of their estate. Other new rules include a Chargeable Lifetime Transfer Tax on assets placed in a Discretionary Trust over the Nil Rate Band and again it is highly advisable that people seek professional advice to ensure they are using the most cost efficient method of Inheritance Tax planning.

All planning strategies will have consequences of some form so it is advisable to seek professional Independent Financial Advice to ensure you achieve all of your future income and capital objectives along with reducing a potential tax bill where possible.

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Byte Orbit’s ‘Squabbl’ finalist in Best Mobile Gaming category of the MTN App Awards 2016

It’s with great pride that we want to share the success of one of our latest project. Squabbl made the finals for the category ‘Best Mobile Gaming’ at the 2016 MTN Business App Awards.
Byte Orbit’s ‘Squabbl’ finalist in Best Mobile Gaming category of the MTN App Awards 2016
The top three finalists within our category included: the Nkandla Building Game where a player gets a budget of R246 million to spend throughout the game against the clock aiming to save money while building Nkandla, and the other Friendly Math Monsters for Kindergarten which is so much more than just a drag-and-drop mathematics game, it features interactive characters making it a fun and innovative way for children. We are very happy to have been mentioned
alongside these talented developers and creators.

About Squabbl

We’ve developed a mobile gaming app that is a quick-thinking, tactful-talking and broadway-acting guessing game challenge for the entire family! With Squabbl you will play in teams of two, your team member will ‘draw’ a card with a word on it and has to explain it using a variety of methods. Each person gets the chance to add words to the ‘pile’ which will then be drawn at random.

The game consists of three rounds; it starts with describing the word without using the word itself, then acting it out without words or sounds and then describing it by only using one word. The team should aim to explain as many words at they can within the 30-second time frame. Once all the words are used, they get reshuffled and the next round begins. The team with the most points will be crowned the Sqaubbl Winner.

What makes it unique is that you, as a group of players will determine the complexity of the game according to the words chosen. It’s a great way to test your verbal and acting skills as well as show off your general knowledge. The game will never get old, and you’ll never run out of words to begin the next challenge.

Byte Orbit is proud that Squabbl was recognised and praised at one of the most prestigious Business App Award events in South Africa. We feel honoured to have been involved and would like to thank the sponsors and organisers of such an inspiring event.

Why innovation is important for tech and design companies

Innovation has become the buzzword in the field of tech and design, and although most companies are using it in their web copy and social media engagement. it’s important to understand exactly what it means in business terms.
The Business Dictionary gives us a clear explanation:

Why innovation is important for tech and design companies
The process of translating an idea or invention into a good or service that creates value or for which customers will pay. To be called an innovation, an idea must be replicable at an economical cost and must satisfy a specific need.

Martin Ras, Managing Director of Byte Orbit, sees innovation as the product of a creative imagination that is guided by a strong determination.

Innovation is about further satisfying the needs and expectations of your customers and your audience. In the field of tech, that means to stay on top of the industry trends when it comes to your own brand, but also with what you are building and creating for your clients.

Why does your company need to be innovative?

It’s a competitive world out there, and in order for your company to get the edge over the competition, you have to be innovative. That’s how you show that you are focused on implementing ideas that will disrupt the industry as we know it. Innovating shows that your company is an expert in its field and adds credibility to the brand itself.

Up-and-coming companies such as Uber and AirBnb disrupted the innovation space. They have packaged existing technology into an innovative product that have become so useful that the market embraced and adopted it as a currency for everyday use.

As a tech company, allowing your designers and developers to innovative will be both challenging and rewarding to them. By pushing themselves to create something new and useful, they will be further develop and hone their skills.

Innovation also shows adaptability and willingness to transform. A company that believes they don’t have to improve will not succeed in this day in age. In order to stay ahead, you need to stay informed. To run a successful business you have to constantly review your strategies and be flexible to change. Only through consistent reviews will you be able to see gaps and opportunities for innovate.

Preetesh Sewraj of Product of the Year South Africa understands what innovation is all about:

The real secret to innovation isn’t just that anyone can do it, but that many businesses have and can learn from them. You can emulate their success if you’re willing to pay attention.

By being innovative, your company can become the thought leader in your industry and other businesses will learn and be inspired by your brand.

Does the size (of your tech company) really matter?

The answer to this question might differ according to who you ask, right? We argue that size does matter, but not necessarily that ‘bigger’ means ‘better’. There is no one-size-fits-all model for those in the entrepreneurial realm or tech space, but it comes down to how you decide on your size, whether you understand scalability and how you manage and measure your business model.
According to a study done by Open View Partners, “the average startup receives $1.5m in funding and gets itself in trouble by trying to scale too quickly. The average startup has just over five employees. Ultimately, the average startup fails before it reaches maturity.”

These numbers aren’t meant to scare you out off from pursuing your business dreams, but rather serve as a useful tool in assessing the size of your company, and why it matters.

Scalability vs size

“Every entrepreneur must make the choice to grow their business, or stay small. It is typically implicit that to grow revenue you must hire more. That choice is false dichotomy.” Gavin Zuchlinkski, Fast Company

One of the biggest challenges in running your startup, is getting the scalability right. There’s nothing worse than being overvalued and not able to deliver consistent growth for the month and years to come.

Your personal business model and vision of your tech company will determine the type people that you employ. In order to get the most out of the size of your company; you have to think ‘quality’ rather than quantity’.

Types of measurement

As a company, you should establish your worth according to your own system. Of course, netprofit is a clear indication of whether your business is successful, but there are other measurement to determine your success as well.

– Influence

A great determining factor in a company’s success, is the amount of influence it has. How are you disrupting your industry as a brand? Do you have credibility, contacts and reach? Establish yourself as an industry leader.

– Efficiency

Your tech company could consist of 30+ employees that are half as productive as 510 highly ambitious employees. Choosing the right people will show you that size is just a number.

– Eagerness

Hiring employees that are eager to grow within your business is a golden key to your business success. If they are willing to learn new skills and gain experience, you wouldn’t need to hire another employee to run that aspect. Of course, this demands on the demand and multitasking capabilities as well.

– Perspective and patience

Instead of focusing on what is ‘small’ think of the bigger picture. When expanding, are you still aligned with your tech company’s vision? How will ‘growing’ in size push your business forward? It’s all about the perspective in which you assess size, and adjust your company accordingly. Only expand when it is necessary.

“Structure your internal processes in such a way that responsibility is shared and that it is measurable.” Martin Ras, Byte Orbit

New Generation Awards 2014 winners announced

Now in its second year, the New Generation Social & Digital Media Awards that took place on 21 October at the Sandton Convention Centre saw a total of 67 awards handed out in 32 categories, with Unilever SA winning the Overall Social and Digital Winner Award – Corporate, and Liquorice winning agency of the year.
New Generation Awards 2014 winners announcedThe New Generation Awards not only recognise the agencies but also the corporates and their in-house teams that were fundamental with the initialisation of the concepts and campaigns at hand.

Stephen Paxton, MD of New Generation Events said that the outstanding level of technical innovation amongst this year’s campaigns proves that once again we are amongst very exciting times. Within a 12 month period, the bar has been raised, and then raised again.

With a 200% increase in entries for this year’s awards, the standard of work saw a number of campaigns hitting well above the 70% benchmark.

The criteria that the judges consider when making their decisions were as follows

Innovation – originality of campaigns submitted
Creativity – uniqueness in implementation, concept and content
Results and efficiency – resources used in achieving the results.
Coverage (reach), engagement (rate of interactivity) and sales (lead generation resulting in new business)

New Generation Events would like to thank our partners, Endemol SA and Oude Meester, and congratulate each and every winner for their achievements, we look forward to seeing what you have in store for us in 2015.

Winners list
Category: SMME/Corporate Awards
Most innovative use of social media

Gold: Yonder media – Tastic Red Pot Campaign
Silver: Unilever SA – Pink and Black – Liquorice

Most innovative use of digital media

Gold: Yonder Media – Tastic Red Pot Campaign
Silver: Flow SA – South African Tourism
Bronze: MTN – Overshare – Aqua Online
Bronze: Havas Worldwide – The Great Debate

Outstanding Customer Care using Social Media

Gold: Unilever SA – Ponds / Gorilla Media
Silver: Unilever SA – What’s for Dinner – Liquorice
Bronze: MTN – Outstanding Customer Care – Aqua Online

Blogging Excellence

Gold: OligvyPR – Anglo American Mining
Silver: MTN – MTN. – Aqua Online

Mobile Marketing Excellence

Gold: Unilever SA – Stork bake – Gorilla Media
Silver: Unilever SA – Ponds – Gorilla Media

Best Low Budget Campaign

Gold: Distell – Amarula Gold Launch – Liquorice
Silver: FlowSA – World Wildlife Foundation #iam4rhinos campaign

Most Viral Campaign

Gold: Unilever SA – Sunlight share the happy – Mindshare
Silver: Unilever SA- Flora Tears -Notabene

Best use of Technical Innovation

Gold: SABMiller – Castle Lite Truck – Liquorice
Silver: Yonder Media – Tastic Red Pot Campaign

Best Integrated Marketing Campaign

Gold: The Publishing Partnership SA/ TPPSA
Silver: Unilever SA – Dove Real Beauty – Quirk

Best Online PR campaign

Gold: Unilever SA – Magnum Pink and Black – Liquorice
Silver: Unilever SA – Vaseline Skin Analysis – Liquorice
Bronze: OligvyPR – Anglo American Mining

Most Innovate App

Gold: New Media Publishing – Vodacom Rugby App
Silver: Metropolitan Health Risk Management – The HIV Clinical Guide Mobile App
Bronze: Byte Orbit – Impress Me App

Excellence in Content Marketing

Gold: Flow SA – South African Tourism
Silver: Unilever SA – Dove Self Esteem – Mindshare
Bronze: SABMiller – Castle Lite – ECM

Best Use of Social Media in a Loyalty Programme

Gold: SAB Miller – Castle Lite – ECM – Liquorice
Silver: Flow SA – South African Tourism # Meet South Africa

Best Community Engagement Award

Gold: Unilever SA – What’s for Dinner – Liquorice
Silver: Havas Worldwide – The Great Debate

Best Online Competition

Gold: Unilever SA – WFD – Trolley Dash – Liquorice
Silver: Mercedes Benz SA – GLA Adventure
Silver: Unilever SA -AXE – Gorilla Media
Bronze: ABSA BANK – Design Indaba – Make Think Become Did

Most innovative Gamification campaign

Gold: Unilever SA – Fruttare Fruit Coupons
Silver: SAB Miller – Castle Twerk – Trending Harlem Shake – Liquorice
Silver: DDBSA – Smuggle the Rainbow – Taste The Rainbow
Bronze: ABSA BANK – Design Indaba – Make Think Become Did

Agency Awards
Most Innovative digital campaign by a small agency

Gold: TwoAM- Redbull beat Battle 2014
Silver: DDBSA – Smuggle the Rainbow – Taste the rainbow

Most innovative digital campaign by a large agency

Gold: Liquorice – Magnum Pink and Black
Silver: Base 2 Digital Agency – ABSA April Fools’ 2014

Most innovative Social Media by a large agency

Gold: Liquorice – Magnum Pink and Black
Silver: Yonder Media – Tastic Red Pot Campaign

Most viral campaign by an agency

Gold: Mindshare – Sunlight #Share the Happy
Silver: Base Two Digital Agency – ABSA April Fools’ 2014

The Legacy Award

Gold: Liquorice – Liquorice Magnum Twitter Auction
Silver: Flow SA – South African Tourism #Meet South Africa

Best Integrated Marketing Campaign by Agency

Gold: Yonder Media – Tastic Red Pot Campaign
Silver: Liquorice – magnum Pink and Black

Online Media and Tools
Corporate Website

Gold: SAB Miller – Castle ECM / Castle Lite
Silver: Stratitude – LexisNexis My Academic Corp Website
Silver: TwoAm – Stoos Customs Corporate Website
Bronze: Digitlab – The International Hotel School’s Website

Best Intranet

Gold: New Media Publishing – Magic Talk

Web Magazine

Gold: New media Publishing – DSTV MyMag

Best Online newsletter

Gold: MTN – # Overshare – MTN Newsletter – Aqua Online

Special Awards
Outstanding Contribution to Social Media

Mike Saunders, CEO Digitlab

Digital Brand of the Year

Unilever SA

Online Strategy of the Year

SABMiller – Castle Lite

New Generation Overall Social and Digital Winner Award – Corporate

Unilever SA

New Generation Overall Social and Digital Winner Award – Agency


Top Graphic Designer

Ryan Levenson – NMF Design / Nelson Mandela Day – Flow SA

Impress potential employers with Impress Me

Impress Me is a video based mobile application that is set revolutionise the recruitment process as we know it. Visually impress potential employers, and tell them why you are right for the job, by submitting an unique video clip of yourself.
Impress potential employers with Impress MeByte Orbit, owners and developers of this market-shaking app, are a bespoke software development company based in Cape Town.

Currently this app allows for five positions to be posted at any one time, and it’s free. Employers can now get to form an impression of potential candidates, and determine who would be most suitable for the job before setting up interviews.

Since the a soft launch of Impress Me, the likes of Kalahari, Price Check, RunwaySale, Groupon & RSA Web have joined to try out the platform.

In conjunction with the launch, Impress Me has a partnered with Kalahari where users of Impress Me can stand a chance to win 1 of 3 Gobii 4.5″ Smartphones. To qualify all users need to do is download the app and apply for any of the positions available with a video selfie. Competition closes on 15 September 2014.